How CRM and API Integration Improves Insurance Services
The insurance industry is changing fast with the help of digital tools. Companies are now using smarter technology to improve how they work and serve their customers. Two important tools in this change are CRM (Customer Relationship Management) and APIs (Application Programming Interfaces) . When these two are used together, they help insurance companies work better, provide a smoother customer experience, and make smarter business decisions. What Is CRM and API Integration? A CRM system helps companies keep track of their clients.. It stores important details like contact information, policy history, and support conversations. This makes it easier to build strong relationships with customers. APIs are like digital bridges. They enable various systems to communicate with one another. For example, a CRM can connect with email tools, mobile apps, and claims systems using APIs. When CRMs and APIs are integrated, everything works together smoothly. Insurers can see all the information they...